Stop Asking Where I'm From

Makeup Makes Women Appear More Competent, Say Companies That Make Makeup

Written By: humarashid - Oct• 18•11

Always check your sources, you guys, especially when it comes to the endless studies splashed across blogs, magazines, newspapers, and mentioned on the evening news. Check who sponsored the study, and then you’ll have the whole picture and can decide if you buy it or if you need a grain of salt … or a salt lick.

This article about how “Makeup Makes Women Appear More Competent” has been showing up on my Twitter and Facebook feeds in the past couple of days, and frankly, I wasn’t all that interested in it. I’ve read/seen countless blog posts and magazine articles and newspaper spots touting such “studies,” about how makeup and clothes and heels make women appear more competent, more assertive, more organized, younger, healthier, whatever your adjective of choice is. It gets boring.

But then I figured, you know what? It’s worth mentioning. At least in passing. I hate linking to this worthless NYT post, but the link is above if you want to check it out. You’ve already gotten the gist of it if you read the headline.

(To clarify: the article is not worthless because I disagree with the thesis. It’s worthless because it regurgitates things I’ve read over and over ad nauseum, so there’s really nothing new in it for me. It’s a very subjective kind of worthless.)

A closer look, however, justifies why I rolled my eyes so hard they almost rolled away. The ‘study’ is sponsored by Dolce & Gabbana, a company that sells makeup in addition to clothing and accessories, and Procter & Gamble.

Procter & Gamble owns, among others, Cover Girl, Max Factor, Olay (it counts), and tons of shampoo, hair care, etc, companies. For a more complete list, just for your edification, you can click here.

So, in light of this study, take that for what it’s worth.

(SPOILER ALERT: the study is not worth all that much.)


My extremely minimal (usually nonexistent) makeup routine is working just fine for me, thanks.

Although, really, I find this look to be absolutely gorgeous. I wonder if I could get away with making this a somewhat everyday look (maybe with lips not quite that bright, but more of a pinky beige that works with my skin), without it being too much. Hm.

And, yes, I realize I just contradicted myself a wee bit. UNLIKE YOU GUYS, I’M NOT PERFECT. I’M ONLY A HUMAN BEING.



You people. With your high expectations.

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